Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
News
Providing Enforcement Solutions
Food Safety Legislation
Economically-Motivated Adulteration
Shrimp Fraud Investigations
Foreign producers of pond-raised shrimp have powerful economic incentives to use banned substances, such as antibiotics and pesticides, to increase production yields in crowded shrimp ponds and to reduce the risk of total crop failure. Use of these banned substances and various subsidies encourage overproduction and below fair market pricing.
The European Union (EU), Canada, and Japan, have strict food safety regimes that have repeatedly found banned substances in farm-raised shrimp imports. Every major shrimp importing country, except the United States, has taken action to prevent contaminated shrimp from entering their markets. Foreign pond-raised shrimp that is or may be contaminated is diverted to the U.S. market because of the relatively lax U.S. testing of imports. For example, the massive surge of U.S. imports from China in 2002-2004 was due in substantial part to the closure of the EU market to Chinese imports after banned antibiotics were detected.
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